About

Florencia Recalde (CEO & Founder)

 History...

 Born in Uruguay, based in the United Sates with training in Communication Sciences, Marketing and Business Administration

 Influenced by growing up in her grandmother's sewing workshop, she absorbed and grew in her passion for fashion.

 Starting to work in the industry from an early age, she gained experience in the area and having the opportunity to work for different brands recognized nationally and internationally as Image Consultant.

 As an immigrant and young mother she had to start from scratch cleaning for almost 4 years, but always with her entrepreneurial and visionary spirit. She started selling shoes from her home at the same time like a extra income in 2013.  thanks to her work and dedication SHOES BY FLOR formally opens her online store in May 2015

In the year 2019, Flor participated in an international campaign for the renowned sneaker store Footlocker, appearing on the covers, banners, advertisements of its stores and associated brands such as: Lady Foot Locker, Footaction, Champs Sports, Eastbay; etc

 In the year 2021 at 33 years of age, Flor made her film debut with Warner Bros Entertainment Inc. in the movie "Father of the Bride" as an extra in 2 scenes, one of them recreating "sex and the city" (the series that inspired her love for shoes) shopping in the emblematic Miami Design District.

 In the year 2022, Flor participated in the "Miss Jet Set" contest and made it to the quarter finals.

Since then SHOES BY FLOR has been gaining positioning as a brand in the online market to the present

 February 2022, Shoes By Flor opens its head office in Miramar Florida.

Renewing the whole brand, new logo, new color palette, new plataform keeping the same essence

 Now Flor is 100% focused on her business combining all her passions in one project.

 SHOES BY FLOR stands out for its great selection of avant-garde and sophisticated designs at competitive prices. Making each woman feel glamorous and sure of herself